The Wales Air Ambulance Charity is poised to reopen its Tenby shop following a recent refurbishment.

The much-loved shop, located on Upper Frog Street, closed its doors a few months ago to receive a fresh new interior. It will reopen at 10am on Monday 11 July 2022.

The store has been painted throughout, fitted with new flooring, and has had new fittings to create more space for new departments including menswear and furniture.

From Tuesday 12 July onwards, the store will be open Monday to Saturday from 9:30am to 4:30pm.

Kirsty Gardiner, the Charity’s Tenby Shop Manager, said: “We are delighted to be reopening. The refurbishment will allow us to stock even more items while creating a fresh and pleasing shopping environment for our supporters.

“Most importantly, the donations and sales from the shop play a vital role in raising much-needed funds to maintain our lifesaving service. In our area, Pembrokeshire, we attended 119 life or limb-threatening emergencies during 2021.”

The refurbishment is part of the Charity’s new retail blueprint, which was influenced by feedback from employees, supporters and volunteers during a recent strategic review.

Dr Sue Barnes, Wales Air Ambulance Chief Executive, said: “Through our surveys, our supporters and volunteers told us that the strength of our charity is in its community focus. As an organisation that was created by the people of Wales for the people of Wales, we have embedded ourselves within communities across the country. Our shops are not just retail outlets, they are part of the community they serve. This is something that people would like us to continue and strengthen, and it has become one of the focal points of our new strategy.”

The new Wales Air Ambulance retail blueprint aims to strike a balance between generating income for its lifesaving service while enhancing the Charity’s community presence across the country.

Dr Barnes continued: “The people of Tenby have always shown their passionate support for our charity and I hope that they enjoy their new look shop.

 “Everything we do is focused on ensuring that we remain driven by the people of Wales and their needs. We have a duty to make the best use of the donations gifted to us while employing those funds to deliver the most effective emergency service for our nation.”

The refurbishment and reopening of the Tenby shop comes just weeks after the Charity announced their investment in a larger retail premise in Caernarfon.

The Charity relies on donations of pre-loved items from the public to fill the shelves. Wales Air Ambulance shops stock items such as furniture, toys and games, clothes, music, and ornaments.

For more information about Wales Air Ambulance shops and how to donate your pre-loved items, please visit