Skip over main navigation
  • Log in
  • Basket: (0 items)
Welsh Air Ambulance Charitable Trust
  • Twitter
  • Facebook
  • LinkedIn
Cymraeg Contact us Donate
Menu
  • Who we are
    • Service Analysis
    • About us
      • Who we are
      • History and Facts
      • Charity Confusion Clarification
    • Our team
      • Fundraising Team
      • Trustees
      • Patron and ambassadors
    • Our bases
    • Job Vacancies
  • What we do
    • Patient Support
    • 24/7 Operation
    • 21 Years
    • Our missions
    • Patient stories
    • Medics and kit
    • News
      • Latest News
      • Newsletter
      • Meet the Communications Team
      • Publications
      • All News
      • Privacy Policy
  • How to give
    • Light the way
    • Donate now
    • Appeals
    • Virtual Fundraising
    • Our shops
      • Charity Shops
      • Donate your pre-loved items
      • Support us through eBay
    • Online Shop
    • Gifts in Wills
    • Donating
      • Other ways to give
      • Gift Aid
      • Payroll Giving
  • Flying into the Future
    • Our Strategy
    • Our New Look
  • Get involved
    • Walk Wales 2023
    • Fundraise
      • 24/7 appeal
      • How to fundraise
      • Fundraising ideas
      • Fundraising resources
      • Create fundraising page
    • Events
      • Challenge Events
      • Community events
    • Volunteering
    • Corporate
      • About corporate giving
      • How you can help us
      • How we can help you
    • Activity Sheets
  • Lottery
    • Sign up now
    • About our lottery
    • Results
    • Lottery Canvassers
    • Current Lottery Campaigns
    • Lottery FAQs
    • Terms and Conditions
    • Gambling Policy
  • Admin
    • Log in
  • Basket: (0 items)
  • A Wales Air Ambulance for the Future

A Wales Air Ambulance for the Future

Last year, we spent time developing a new strategy for our Charity.

This was vital for us. Why? Last year marked our 20th anniversary and it was important to review the rapid evolution of Wales Air Ambulance over the past two decades and acknowledge our current position as a prominent and respected Welsh Charity. We also recognised that the global COVID-19 pandemic may have a significant and lasting impact on our financial and social behaviours which could change the way people support us in the future.

Our 2021-2026 Strategy takes into account these new pressures and demands, as well as embracing new advancements in emergency care. In addition, we will constantly monitor our data to make sure that we deliver the most efficient and effective service for everyone in Wales.

By undertaking a strategy review at this crucial point in time, we have recognised the need to build on our successes, ensuring that the building blocks for another next twenty years of service are in place.


What was my contribution to the new strategy?

Early in 2021, we asked you for your opinions about Wales Air Ambulance through our supporter and volunteer surveys. What you told us was consistent and clear. 

  • You are passionate about your local community.
  • Wales Air Ambulance has an important and specific role within your community.
  • You want future generations to be a part of, and to benefit from, our Charity.
  • You recognise and value the strong Welsh identity of our Charity.
  • You want regular community-focused engagement and content, along with information about our Charity and the services that we offer.

What did you do with my feedback?

Through your answers, you have played a major part in shaping our future.

We took your valuable feedback and, along with a significant volume of internal and external research carried out by colleagues across the Charity, we have created eight focused programmes that make up our new strategy. Each programme has a specific objective and we hope you can see where your feedback has become vital to our future plans.

The eight programmes are as follows:

Youth Engagement – We want to deliver insightful youth engagement initiatives to impart knowledge, charity awareness, values and encourage future support

Sustainability – We will demonstrate a long-term commitment to ethical practice, champion a green agenda and uphold our shared responsibility for future generations.

Retail – We will operate a retail portfolio that strikes the right balance between generating income and preserving community presence.

Income – We will ensure that we can continue to deliver our lifesaving service by cultivating, developing and maintaining a diverse portfolio of sustainable income streams.

Digital and Technology – We want to be a technology-enabled organisation that puts communication and connectivity at its heart.

People – We will be a supportive organisation for our employees. We will foster an inclusive and collaborative culture that values contributions, provides equality of opportunity, enables everyone to reach their potential, and ensures that everyone is treated fairly and with respect.

Service Delivery – We will continue to enable the delivery of 24/7 emergency department standard care to you, the people of Wales, wherever and whenever it is needed. We will also ensure that the service is delivered in the most cost-effective manner, maximising the impact of your donations across the whole of Wales. Our Charity will always proactively seek out opportunities to improve patient care and outcomes.

Integrity and Transparency – We will repay the trust that you, the people of Wales, have placed in us by adopting the highest ethical standards, embedding sustainability and value for money in all that we do.

Present through every single programme will be our commitment to our Welsh Identity. We will always recognise the unique relationship that we have with you while celebrating our national identity and ensuring our activities reflect the needs of all the different communities that we serve. One of the core values of Welsh Identity is inclusiveness – we are here for everyone within our country who needs our help.


What happens next?

Under each programme will be a series of projects that will help us achieve everything we have just referenced. These projects are currently being developed and, in future editions of Helimeds, we will keep you updated as to what we have planned and how you can get involved. This is an exciting time for our Charity and you are at the very heart of everything we do. Thank you for your passionate support.

Published: 11th March, 2022

Updated: 20th May, 2022

Author: Laura Francis

Share this page
  • Email
  • Facebook
  • Twitter

Latest

  • Wales Air Ambulance’s much-loved Walk Wales challenge is back

    Wales Air Ambulance’s much-loved Walk Wales challenge is back

    Do you have a spring in your step now that that the days are starting to get lighter, and the weather is beginning to get milder?

  • Truck Overload at Pool

    Truck Overload at Pool

  • 17 March

  • Walk Wales 2023

    Walk Wales 2023

Most read

  • Make a donation!

    Every penny counts.

  • Public Announcement

    Public Announcement

    It is with great sadness and regret that we announce the permanent closure of our shop in Whitchurch.

  • Contact Us

    Contact Us

  • Our Shops

    Our Shops

    Take a look at our shops.

  • About our Lifesaving Lottery

    About our Lifesaving Lottery

    Join our Lifesaving Lottery!

  • Free collection service.

    Free collection service.

    Use our free collection service.

  • Donate money, goods, services or sponsorship

    Donate money, goods, services or sponsorship

  • Who we are

    Who we are

  • Public Announcement (19 August 2022)

    Public Announcement (19 August 2022)

  • Light The Way

    Light The Way

    Light a star for our lifesaving service.

Light The Way

Light The Way

Light a star for our lifesaving service. Read more

Donate Fundraise

Published: 12th November, 2020

Updated: 19th May, 2022

Author: Stefano Iachella

Helpful links

  • Contact us
  • Full sitemap
  • Terms & conditions
  • Privacy Notice
  • Complaints
  • Accessibility
  • Login
  • My details
  • Log out
  • Twitter
  • Facebook
  • LinkedIn

Info

Ty Elusen, Ffordd Angel, Llanelli Gate, Dafen, Llanelli. SA14 8LQ

Caernarfon Airport, Dinas Dinlle, Caernarfon. LL54 5TP

Registration Charity Number: 1083645. Copyright © 2022

Wales Air Ambulance Charity is the trading name of Welsh Air Ambulance Charitable Trust, registered charity, England and Wales (1083645), registered company limited by guarantee, England and Wales (04036600). Registered office: Tŷ Elusen, Ffordd Angel, Llanelli Gate, Dafen, Llanelli, SA14 8LQ.


Manage Cookie Preferences