Wales Air Ambulance Charity Reward Scheme – Terms and Conditions


The Reward Scheme

  1. The Loyalty Card reward scheme is operated by Wales Air Ambulance charitable trust (“WAA”, “we” or “our”), a body which is a registered charity in Wales (number 1083645) whose national headquarters is at Ty Elusen, Ffordd Angel, Llanelli Gate, Dafen, Llanelli, SA14 8LQ
  2. These terms and conditions govern the collection and use of Reward Scheme points and set out the terms of the agreement between WAA and you the customer relating to the Reward Scheme.
  3. The Reward Scheme is valid in participating WAA retail shops. . The scheme will begin with a trial period at our Swansea Central, Cwmdu and Mumbles stores. The Reward Scheme is not valid elsewhere, subject to review of the trial.
  4. Points cannot be accrued or redeemed on our e-commerce platforms
  5. To register for the Reward Scheme applicants must complete all relevant sections at our retail shops. All personal details requested by us must be given before
    a Loyalty Card can be issued. By providing your details you confirm that the details you have given are true. If your application for a Loyalty Card is accepted in store you will automatically be enrolled in the Reward Scheme and can start collecting points immediately.
  6. Loyalty Card applicants must be age 16 years or over and resident in the United Kingdom (including the Isle of Man and the Channel Islands).
  7. Your Loyalty Card is personal to you and neither the Loyalty Card nor the points thereon are transferable. We do not issue additional Loyalty Cards for your account, but your family and friends over the age of 16 can, of course, apply for their own Loyalty Card.
  8. All Loyalty Cards are issued by and belong to WAA. You must return your Loyalty Card to us at Gift Aid & Loyalty Cards, Wales Air Ambulance, Ty Elusen, Ffordd Angel, Llanelli Gate, Dafen, Llanelli, SA14 8LQ marked Loyalty Cards, or destroy it, if we so request. Surrendered Loyalty Cards become the property of WAA.
  9. If you lose your Loyalty Card you should promptly visit one of our participating retail shops and a replacement Loyalty Card will be issued. WAA cannot be held liable for the loss of any accrued points.
  10. WAA reserves the right, on notice, such notice to be published on our website,, to change the terms and conditions of the Reward Scheme to reflect any legal requirement or for any other necessary and reasonable reason. Notices detailing the revised terms will be available in the relevant Terms and Conditions section of on our website,
  11. WAA reserves the right on notice, to: (i) alter the goods included or excluded in the Reward Scheme; (ii) alter the products on which points may be earned; (iii) alter the minimum amount of spend required to earn points; (iv) alter the number of points per amount spent; (v) alter the number of points required to be redeemed against any goods; and (vi) to change the number of participating shops at any time.
  12. Points cannot be accrued or redeemed on delivery charge transactions or cash donation transactions
  13. WAA reserves the right to terminate the Reward Scheme by giving three months’ notice of termination. If we do this any points you wish to redeem must be redeemed by the date of the closure of the Reward Scheme. Any points not redeemed by the date of closure will be cancelled. WAA can take any action it considers appropriate if it has reason to believe that you are abusing the Reward Scheme, including terminating your Loyalty Card and withholding or cancelling any points previously earned and credited to your account.
  14. WAA also reserves the right, on notice, to cancel or withdraw any individual Loyalty Card at any time. You can terminate your Loyalty Card and your participation in the Reward Scheme at any time.
  15. WAA reserves the right to remove Loyalty Card points on Loyalty Cards which haven’t been redeemed for 2 years. However, your Loyalty Card will remain valid and your participation in the Reward Scheme will continue unless you tell us otherwise.
  16. If any term in these terms and conditions is held to be invalid in whole or in part, that part shall be deleted and the validity of the remaining terms shall not be affected.
  17. These terms and conditions and the Reward Scheme are subject to the laws of England and Wales

Data Protection

  1. WAA are registered with the Office of the Information Commissioner and conduct their businesses in accordance with Data Protection law.
  2. We collect information about you when you: i) register for the Reward Scheme; ii) use your Loyalty Card when you buy products in our participating retail stores or donate stock; and iii) contact us in relation to the Reward Scheme.
  3. We use your personal information to: i) manage and improve the Reward Scheme; ii) administer your account and send you mailings and vouchers if relevant; and iii) develop and improve our retail services.
  4. We may contact you to: i) let you know of special offers and promotions from our retail department; and ii) we may contact you to keep you updated about the
    work of the WAA for fundraising purposes.
  5. We will not disclose your information to any third parties except where we are required to do so by law.
  6. If you wish to obtain a copy of the information we hold about you, please write to us at Ty Elusen, Ffordd Angel, Llanelli Gate, Dafen, Llanelli, SA14 8LQ. Please confirm your Loyalty Card number and any details to help us identify and locate your information. If any of the details are incorrect please let us know and we will amend them.

Collecting points

  1. One point will be issued for every full £1 spent or multiples thereof when you present your Loyalty Card at the till at the time of purchase (e.g. £1 spent equals 1 point and £5 spent equals 5 points).
  2. One point is equal to one pence in value
  3. Points will be added to a valid Loyalty Card only at the time you buy products in our participating WAA retail stores.
  4. We may change the number of points you collect on products included in the Reward Scheme on reasonable notice to you.
  5. We may from time to time publicise on our website,, special promotions whereby you can collect additional points.
  6. Except in circumstances of a failure of our Electronic Point of Sale System or any other system failure, when points will not be added after the system failure has been corrected, points will usually be added to your account instantaneously. We
    accept no liability for any points not added to your account as a result of any system failure.

Redeeming points

  1. Any Loyalty Card points collected by you can be redeemed at the point of sale (e.g. 100 points will equal £1 of vouchers).
  2. Points will be to the exact value of points on your account at the time of calculation (e.g. 132 points will equal £1.32 of vouchers).
  3. Points which have been held by you for 2 years without being redeemed will be forfeited and cannot be redeemed in return for vouchers (at the discretion of WAA).
  4. We will not exchange or redeem Loyalty Card points or vouchers for cash and points and vouchers have no cash value.
  5. Points can be used as part or full payment for goods at participating WAA retail stores. When points are used as part of the transaction, points will only be awarded on the cash balance of the transaction. You don’t qualify for additional points when you pay for goods with your points.
  6. WAA reserves the right on notice to (i) change the basis on which points are redeemed; (ii) the months in which points are redeemed; and (iii) the frequency of redemption of points.

Loyalty points

  1. Your loyalty points can only be used to make purchases of goods at participating WAA retail stores.
  2. The use of points may be subject to restrictions. You may be required to produce your Loyalty Card when using your points.

Returning goods

If you decide to return any goods which you bought with cash on which points were awarded or using your Loyalty Card, and it is accepted by us within our standard Returns Policy, we will deduct any points which you collected at the time of the purchase from your Loyalty Card.